About us
Hi, welcome.
My name is BjarndĂs Helena HönnudĂłttir MikaelsdĂłttir Mackinnon Mitchell — though most people know me as BaddĂ˝.
RuneScope grew out of curiosity, research, language, and lived experience over time. It is deeply Icelandic, quietly Scottish, and firmly rooted in something much older than trends or tourism: the runes themselves.
I grew up reading horoscopes and systems of meaning that tried to explain why people are the way they are. RuneScope goes further. In the runic system, we are not defined by a single symbol. We are born with two runes — a Birth rune and a Fate rune — and that duality makes sense to me. We are layered, contradictory, evolving beings. One label is never enough.
Through study and design, I mapped the 24 Elder Futhark runes to seasons, time cycles, astrology, and lived rhythm. RuneScope is the result: a way to make the runes modern, practical, and personal, without stripping them of depth or cultural grounding.
RuneScope is not about mysticism for mysticism’s sake. It is about reflection, language, pattern, and meaning — tools people have always used to navigate life.
Why I Do This
I have never spoken much about my health before, mostly out of pride. I have always believed that if my work was good enough, it should stand on its own.
Life, however, has been uncompromising.
When I was twenty years old, I survived a serious car accident in Nairobi, Kenya, which left me permanently disabled due to multiple spinal compression fractures (T10–L1) and lasting neurological damage. I can walk, but not without daily pain and limitation. Over the years, I have also become insulin-dependent with diabetes, survived a heart attack, undergone a mastectomy, chemotherapy, radiation therapy for breast cancer, and lived for decades with fibromyalgia.
These are not stories of heroism. They are simply facts.
What they mean in practical terms is that I cannot hold a conventional job, nor can I rely on physical stamina in the way many people take for granted. What I can rely on is what I still have: language, pattern recognition, intuition, cultural knowledge, and a stubborn refusal to give up.
RuneScope is my attempt to build something constructive and meaningful from that foundation — without centering loss, and without asking for sympathy.
What RuneScope Is Meant to Be
RuneScope is many things at once:
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A less boring way to learn languages, especially Icelandic — one of the hardest languages in the world
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A bilingual tool (English / Icelandic) that helps learners, locals, and professionals move fluidly between both
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A practical reference for fortune tellers, readers, and creatives working with international audiences
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A daily reflection system that invites curiosity rather than blind belief
For Icelanders, RuneScope is inseparable from our language and cultural inheritance. Our alphabet still carries runic letters. Our institutions, symbols, and stories are woven through with runic logic whether we name it or not.
For everyone else, RuneScope is an invitation — not to “believe,” but to engage.
I relate deeply to my own Ingwaz / Kenaz combination: always tinkering, building, experimenting, refining ideas. RuneScope is not the only project I work on, but it is the one that ties everything together.
A Living System
RuneScope is not finished, and it never will be. The runes are not relics — they are living voices, interpreted through time, language, and context.
My aim is to honor tradition without freezing it in amber. To make something useful, thoughtful, occasionally playful, and genuinely helpful for people from many walks of life.
If RuneScope helps you reflect, learn, explore language, or simply enjoy a moment of insight — then it is doing its job.
Thank you for being here.
BaddĂ˝
Founder, RuneScope.is
RuneScope.online , RuneScope.is or RúnaSpá.is
Head office:
Rua José Lemos 11, Várzea de Meruge, 6270-631 Seia, Guarda, Portugal.
Tel:+351 924 385 743
hello@runescope.is
We leverage a distributed print-on-demand (POD) network that fulfills orders regionally. Products are printed as close as possible to the recipient, reducing carbon emissions, avoiding international customs fees, and eliminating warehousing waste. This also protects the company from fluctuating international tariffs (e.g. U.S. import surcharges) and Iceland’s high import duties on mass goods.
